“What’s nue?” Campaign Takes Flight to Additional Markets Nationwide
We wanted to show Dallas, our own backyard, plenty of love by making it the first place we launched the “What’s nue?” brand awareness campaign. What’s new? is the quintessential opening line to any conversation. It’s also the perfect way for us to tell thirsty consumers what we’re all about – what’s nue? An Award-Winning, Texas Vodka That’s 7x Distilled For A Clean, Premium Taste. That’s what’s nue!
Kicking off Summer 2022, we set out to light up the Dallas metroplex with a $650,000 brand awareness campaign investment. Bold graphics and attention-grabbing advertising placement are already hard at work – gaining impressions, driving trial, and most importantly? Getting results.
Part of what makes this campaign so powerful is our digital marketing mix. We are putting a strong emphasis on social media, programmatic video, digital billboards and event sponsorships, to name a few. These tools are a recipe for success when combined with a fan-favorite spirits brand like nue vodka!
Investing in the DFW area has been a total success, and we can’t thank Texans enough for sending all that love right back at us. Although we kicked off in the heart of Texas, we don’t plan to stop here. With the start of the campaign in June 2022, a total media invested of over $1M to now include advertisements in additional nue vodka core markets, such as New York City, Chicago and Atlanta.
We have high hopes and big plans so stay tuned. There will be plenty of nue and exciting things coming to vodka fans this fall! Keep up with what’s nue? at www.nuevodka.com/whatsnue and get social with us on Facebook and Instagram @nuevodka to stay in touch!