Our Company - Southwest Spirits

A Rising Force in a Growing Market

Southwest Spirits offers high-quality, high-capacity, end-to-end spirits production for beverage alcohol brands. We develop brands that deliver on the quality expectations of our consumers, retailers, and distributors.

As the third-largest spirits distiller in Texas, our operation is run by a team of industry-leading master blenders, distillers, marketers, packaging, and supply chain experts. Together, we develop and launch award-winning distilled spirits brands across the U.S.

We rigorously execute multi-platform efficiencies
that allow us to provide unparalleled quality and service:

Brand Development – including Liquid Formulation, Packaging Design, Product Positioning, and Launch Plan.

Production – Including Distillation, Sourcing, Aging, Bottling, Blending, All sizes and designs.

Meet Our Leadership Team

As a company, we are greater than the sum of our parts – but that’s only because we’ve hired the best people in the business.

Meet some of the talent that makes our business possible:

Guillermo Rodriguez

Chief Executive Officer

Guillermo Rodriguez has over 25 years of commercial, operational and general management experience in the distilled spirits business, in both U.S. and international markets. He has worked in both supplier and distributor roles, including executive management, sales and marketing, operations, production, innovations, shopper marketing and national accounts.

Don Ulino

Vice President of Sales - Northeast Division

Don brings over 25 years of successful management experience both as a supplier and distributor manager in the alcohol industry. Don has an exceptional history focused on building teams and managing business growth and profitability for each company he has been with. He possesses strong knowledge and experience in all aspects of the adult beverage business and is a proven leader with demonstrated success in some of the top companies in the wine and spirits industry.

Tim Condron

Vice President of Sales - Central Division

Tim brings over 37 years of Beverage Alcohol experience to Southwest Spirits. He has led both large and small supplier teams in Sales, Marketing and Distributor management during his career. A snapshot of his key positions includes SVP Sales, VP Business Development, VP National Accounts, VP Control States, Military, Director of Regional Marketing and Brand Management. He is a proven leader in all aspects of developing businesses, people and brands in the industry.

Scott Heron

Vice President of Sales - West Division

Scott Heron brings over 25 years of successful management experience in three-tier sales and distribution execution. Since joining Southwest Spirits in 2017, Scott has been responsible for West Division Sales operations.

Miguel Rodriguez

Vice President of Sales - Southeast Division

Miguel Rodriguez is a sales executive with over 33 years of sales management experience, growing Regional, National and Global Spirits brands. He is devoted to driving the sales process from plan to close. He has managed Independent and National On- & Off-premise channels and has held various roles including: State Manager, Regional Manager, National Account Manager & National Sales Director. Miguel has a proven track record of exceeding goals and enjoys mentoring others for future advancement.

Wayne Rogers

Vice President of Sales - Southwest Division

Wayne Rogers brings over 17 years of experience both as a supplier and distributor in the alcohol industry. He has held several roles including Sales Rep, District Sales Manager, Chain Account, Marketing, Regional Market, and Texas State Manager. In all roles, Wayne has had an exceptional history focused on building teams and managing business growth.

Jelena Mitic

Vice President of Marketing

Jelena Mitic is an innovative Marketing Executive and a passionate consumer advocate with over 22 years of business experience across a breadth of disciplines for both leading and challenger brands. She is motivated by consumer insights to tell meaningful brand stories and develop compelling campaigns that successfully drive brand health and performance metrics.

Matt Venezuela

Vice President of Operations & Facility Management

Matthew has over 10 years of operational management experience in the food industry overseeing multi-site processing, manufacturing, and distribution facilities nationwide. He is committed to ensuring development and implementation of efficient operations and cost-effective systems to meet current and future needs of the organization. With a strong focus on employee engagement, Matthew has a proven track-record of company growth with continuous improvements and strategic planning.

Will Stroud

Vice President of Finance

Will Stroud has a strong background in Hospitality Management and brings with him a high level of experience in financial functions such as operational analysis, financial planning, and accounting. Will has held senior leadership roles as CFO, VP of Finance, Director of Operations, and Controller in leading hospitality companies, including Darden Restaurants, MCrowd Group, Brinker International, and Pappas Restaurant Group.

Sales & Marketing

Our team of over 25 sales and marketing professionals positions our products in the marketplace to succeed. We develop and execute robust marketing product platforms that drive awareness and inspire loyalty.