A Rising Force in a Growing Market


Southwest Spirits offers high-quality, high-capacity, end-to-end spirits production for beverage alcohol brands. We develop brands that deliver on the quality expectations of our consumers, retailers, and distributors.

As the third-largest spirits distiller in Texas, our operation is run by a team of industry-leading master blenders, distillers, marketers, packaging, and supply chain experts. Together, we develop and launch award-winning distilled spirits brands across the U.S.


We rigorously execute multi-platform efficiencies
that allow us to provide unparalleled quality and service:

Brand Development – including Liquid Formulation, Packaging Design, Product Positioning, and Launch Plan.

Production – Including Distillation, Sourcing, Aging, Bottling, Blending, All sizes and designs.

Meet Our Leadership Team

As a company, we are greater than the sum of our parts – but that’s only because we’ve hired the best people in the business.

Meet some of the talent that makes our business possible:

Guillermo Rodriguez

Chief Executive Officer

Guillermo Rodriguez has over 25 years of commercial, operational and general management experience in the distilled spirits business, in both U.S. and international markets. He has worked in both supplier and distributor roles, including executive management, sales and marketing, operations, production, innovations, shopper marketing and national accounts.

John Fortman

Master Distiller

John Fortman is an experienced executive with more than 30 years of solid, progressive experience within manufacturing operations management. At Southwest Spirits, he is exclusively responsible for blending, aging and distilling, as well as quality control of all our products.

Matt Cook

Director of Operations

Matt Cook has been with Southwest Spirits since 2011. His experience in operations management and analysis makes him a strong leader overseeing the Southwest Spirits teams responsible for purchasing; facility maintenance; bottling, inventory control; shipping, and warehouse management.

Lou Suffredini

Vice President of Sales - East Division

Lou Suffredini with 35+ years in the wine and spirits industry has a well-deserved reputation for building successful teams who build brands. With his extensive distribution, product, category, and market expertise, he has managed business for major, mid-level, and start-up suppliers on both a National and Regional level.

Dominic Lonero

Vice President of Sales - Central Division

Dominic Lonero brings over 30 years experience as a supplier and distributor in the beverage alcohol industry, he's held executive management positions with Constellation Spirits, Allied Domecq, and PepsiCo W&S.

Scott Heron

Vice President of Sales - West Division

Scott Heron brings over 25 years of successful management experience in three-tier sales and distribution execution. Since joining Southwest Spirits in 2017, Scott has been responsible for West Division Sales operations.

Chrisitan LeGuen

Vice President of Sales - Southwest Division

Christian LeGuen joined Southwest Spirits in February 2019, bringing with him over 12 years of Distributor and Supplier experience in the beverage industry. Christian began developing his leadership, discipline, reliability, and work ethic from his six years of Military service, which began in 2002. He has a B.S. in Business Administration from the University of Texas at Dallas.

Miguel Rodriguez

Vice President of Sales - National Accounts

Miguel Rodriguez is a sales executive with over 33 years of sales management experience, growing Regional, National and Global Spirits brands. He is devoted to driving the sales process from plan to close. He has managed Independent and National On- & Off-premise channels and has held various roles including: State Manager, Regional Manager, National Account Manager & National Sales Director. Miguel has a proven track record of exceeding goals and enjoys mentoring others for future advancement.

Sales & Marketing

Our team of over 25 sales and marketing professionals positions our products in the marketplace to succeed.

We develop and execute robust marketing product platforms that drive awareness and inspire loyalty.

Contact Us

Contact us today to learn about what we’ve done — and more importantly, what we can do for YOU.

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