nue vodka and Henderson Whiskey awarded Beverage Dynamics Growth Brands Awards 2021
“The 2021 Spirits Growth Brands Awards from Beverage Dynamics magazine recognizes the fastest-growing and top-selling spirits brands from the past year. These products dominated consumer interest and tapped into the leading beverage alcohol trends….Altogether, these superstar spirits paint a picture of what defined the beverage alcohol category in the last year. Next week, we will post the 2021 Wine Growth Brands Awards winners.
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Innovation remains at the heart of these winning brands. So it’s no surprise that numerous brands recognized have big plans for the year ahead.
Southwest Spirits & Wine received a Fast Track award for nue vodka, and a Rising Star for Henderson Blended Whiskey.
For nue, in 2021, “There will be a much heavier emphasis on marketing, particularly towards our targeted male/female younger demographic,” says Rosalind Lynam, brand development manager. “We plan to appeal to them through national accounts (both on and off-premise) and social media, which will have a heavy emphasis on cocktail recipes. 2021 will also bring more packaging improvements and, of course, more distribution, which is already off to a great start, given the solid foundation of growth we’ve had the past few years.”
“Next up for Henderson Whiskey is improvements to the label and packaging,” she adds, “continued improvements to its digital footprint, and a new flavored whiskey scheduled to be launched before the end of 2021.”